THE friends and family of a young Newcastle Emlyn man who died in the River Teifi last Thursday have launched a fundraising campaign to raise safety awareness along the waterway.
Jem Cole, who was also known as Jem Pendragon, was swimming in the river near Teifi Terrace when he disappeared under the water despite frantic efforts to save him.
Mr Cole’s sister, Willow Pendragon, 20, described him as the “life and soul of the party”.
Close friend Carl Williams described Mr Cole, who worked as a barman at the nearby Bunch of Grapes pub, as “irreplaceable”.
He added: “He was my best mate – there is a big gap in our little group.”
A sum of around £1,600 has been raised towards Jem’s funeral as well as towards memorial signs to be put up along the Teifi.
“It goes without saying that Jem Cole was an incredibly kind and generous soul, he would light up a room with his cheeky smile and was loved by so many people,” wrote friend Stephanie Hixon on the GoFundMe page.
“This fund is to help take some of the financial burden from the family with funeral costs so they have a little less to worry about.
“£400 of this funding is to go towards memorial signage being put along the river in popular swim spots warning of undercurrents and dangers of swimming in the river and the need to replace important signs.
“Hopefully Jem’s legacy will help to prevent any future tragedy taking place in the Teifi.”
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